Anyone, that has done any Paint work knows, RED paint IS very expensive. Back in the early 90's Ember RED, was around $ 100.00 Gallon, at our local Autobody Store. That forced me, to buy Quarts. In the early 2000's, our politicians decided to put Leaded Paint, on the Hit List. After that, prices doubled, and if your didn't run a Body Shop, they weren't supposed to sell it, to the Genital Public.Having a couple friends, working there, kept my Ember RED, available. When, I finally needed more, it was $ 69.00 a qt. HOLY $HIT!!! One day, while reading a post, of somebody's resto, I learned about Global, a paint supplier, in California. I bought a half gallon, for around $ 70.00. Not sure, I would paint this car again, in Lacquer, since there are longer lasting, paints available. I DO like this color.