I think this topic has been hashed out to the ninth degree - but here's the short story....
API classification SL will offer the best protection and least friction.
Granted there are many brands of oil that meet this classification, but some are better then others.
Pennzoil, Shell Rotella, and Mobil One are the three best.
The Mobil is a synthetic and is priced accordingly.
Don't waste your money on the syn blends.
If you are driving high miles and wish to have extended change intervals - then the Mobil One is the way to go.
If you are an enthusiast and only drive the vehicle occasionally, then the Pennzoil or Rotella are the choice.
10-30 is the best viscosity for protection and reduced engine "internal" friction. If you are dealing with temps below 40 degrees - then use the 0-30.
If you have a worn engine, the 20-50 or 15-40 would better choices to deal with the loose bearings. Straight weights are not recommended due to their poor cold start flow rates.
May as well address the oil filter topic too - AC Duraguard for everyday use. If you are going to run the Mobil One - then AC Ultraguard or Mobil One filter.
All the other filters are LESS THAN CAN BE DESIRED in filter media, construction, and protection abillity. FRAM IS THE WORST.
The AC Ultraguard is manufactured by the same company building the Mobil One filter.
Many of you may say - what gives me the right to post this info? Well, years of research with the company I work for is the best answer - followed by years of experience in the auto industry and the results during tests and field studies.
Now all the engines on this site should be happy, make more horsepower, and live long.